The online advertising market is now too prominent for even a software giant like Microsoft to avoid. One way to challenge Google's dominance is to enable advertising in places where Google doesn't reach - into the heart of web content. That's where Microsoft is heading and no doubt others (and no doubt Google too). At the moment RSS is a good way to suck the juice from a website, but that won't last forever. Maybe there will need to be a service which strips advertising from RSS.
Thursday, February 07, 2008
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